The competitive analysis helped with the type of content that we wanted to include on the website, to align with our goals.
We used card sorting
for the creation of site map, hierarchies, categorizations and navigation. It was important to know what type of content the user wants to see on the website so they can trust the company and buy their services.
We gathered this information from our initial user interviews and kept refining it throughout the following iterations, starting with the most important pages on the website: home, about, and services.